Cambridge Analytica Data From Facebook Still Not deleted

By 2015, an app called “this is your digital life” promised to chart its psychological profile on Facebook. In short, it collected all its data and friends list. In total, 50 million people were affected.

Cambridge Analytica has acquired this data, apparently for $800,000, which violates the social network giant Facebook’s rules. It also swore that this information was already deleted, but actually, it was not.

The Channel 4 News has obtained access to data from 136,000 people in the US state of Colorado, with the psychological profile and personality of each person, made by Cambridge Analytica.

This information was used to direct political messages to the people who would be most susceptible to them. There is also a set of similar data for residents of the state of Oregon.

Worse: these data were transmitted through non-corporate email systems, outside of Cambridge Analytica itself and its owner, the Strategic Communication Laboratories Group (SCL).

The Facebook application was created by Global Science Research (GSR), where Christopher Wylie worked – who revealed the scheme for the press.

In a statement, Cambridge Analytica says: “We never passed any GSR data to outside parties. After the social network giant Facebook contacted us in December 2015, we deleted all GSR data and took appropriate steps to ensure that any copies of the data were deleted.”

So who leaked these data? It recalls that it has sued “several former employees who had stolen data and intellectual property from the company. These former employees signed an agreement promising that they had disposed of all this material.”

Paul Grewal, vice president and vice-general counsel for Facebook, says: “Cambridge Analytica has publicly confirmed that it no longer has the data, others are questioning it, and we are determined to find out the facts.” Learn more: Facebook will no longer use data from companies like Experian to target ads.

Mark Zuckerberg has promised that the social network giant Facebook will audit all apps that had access to large amounts of user data before the restrictions imposed in 2014.

The FTC (Federal Trade Commission) will investigate the social network giant Facebook for violating an agreement made in 2011 to protect the privacy of users. Zuckerberg will have to explain to the US Congress. Cambridge Analytica is also being investigated.

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